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SIUT North America (SIUTNA) launches another Serving Beyond Campaign

SIUTNA’s strategy includes approaching various demographic groups in North America with two specific aims: Firstly, to share SIUT’s unique model of providing health-care to millions of people, completely free of charge, through a public-private partnership; and secondly, to raise funds to support others who need help.

As part of the campaigns to expand outreach, SIUTNA has launched a test campaign to approach a wider audience besides Americans of Pakistani origin. A previous campaign was issued to 50,000 Americans of general demographics, while the new campaign has been sent to a particular demographics of American Muslims in general.

Several serving beyond campaigns are planned for 2018.

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